FabriCare by D’Décor launches its new campaign for High-Performance Fabrics that can withstand spills, thrills or any drama at home featuring Ranbir Kapoor and Alia Bhatt. FabriCare – High-Performance Fabrics by D’Décor celebrates the essence of “Beauty that needs no protection” of FabriCare’s innovative fabrics against the backdrop of everyday drama in homes.
This campaign is directed by Karan Johar, under his banner Dharma 2.0 and conceptualised by 82.5 Communications. The campaign highlights how FabriCare’s advanced fabric technology is designed to handle everyday surprises, from celebrations to daily mishaps.
Like the high-performing couple featured in the campaign, FabriCare fabrics are durable, stain-resistant, spill-proof, and easy to maintain. This year, the focus is on FabriCare’s Easy Clean technology, now available for both curtains and sofa fabrics, along with a new range of soft 100% blackout curtains.
Creative Agency: 82.5 Communications
Talent: Ranbir Kapoor, Alia Bhatt
Director: Karan Johar
Producer: Punit Malhotra
Production House: Dharma 2.0
Director Karan Johar
Karan Johar said, “Working on this campaign with FabriCare has been an exhilarating experience. The concept of illustrating how high-performance fabrics can handle the drama of everyday life in a Bollywood style was both challenging and rewarding. Ranbir and Alia brought an incredible energy to the project, making it a truly memorable collaboration.”
Ranbir Kapoor – Brand Ambassador, FabriCare by D’Décor
Ranbir Kapoor added, “Collaborating with FabriCare has been a fantastic experience. The fabrics are not only stylish but also incredibly resilient. I feel it’s a real need of the hour – people want their homes to be beautiful but don’t want to compromise on their lifestyle or experiences. FabriCare goes a long way in helping them do that. I am very excited to be a part of the FabriCare journey and I’m looking forward to a long association”
Alia Bhat – Brand Ambassador, FabriCare by D’Décor
Alia Bhatt also shared her enthusiasm: “I’m thrilled to continue my association with FabriCare by D’Décor for a second year. This new campaign highlights the brand’s commitment to quality and innovation and captures how these home fabrics can handle life’s surprises with ease. It’s been a wonderful experience being part of the FabriCare family.”
The campaign will roll out across multiple platforms, including television, digital media, and social channels, starting on 15th August 2024. It promises to deliver a captivating blend of Bollywood glamour and practical insights, highlighting the superior qualities of FabriCare’s high-performance fabrics.
Ajay Arora – Managing Director, D’Décor Home Fabrics Pvt Ltd
Ajay Arora added, “FabriCare’s objective is to offer consumers, products that are beautiful and high performance. Consumers need fabrics that are easy to maintain and look attractive always. Homes are where we want to enjoy different experiences and FabriCare will ensure we do not need to handle the fabrics with care. Each and every promise that is being rolled out to the Indian consumer is something that we have our manufacturing systems and our factory well adapted to. Ranbir and Alia perfectly embody the dynamic, modern spirit we wanted to highlight. Their contemporary, high-energy personas align perfectly with the performance and sophistication that our fabrics bring to Indian homes”
Simone Arora – Creative Director, D’Décor Home Fabrics Pvt Ltd
Simone Arora said, “As the Creative Director of FabriCare, I’m thrilled with our latest campaign that underscores our commitment to innovation. Our focus is on creating fabrics that blend superior durability and versatility with modern aesthetics. Our new campaign reflects our dedication to crafting solutions that empower our customers to live better by providing products that are both beautiful and built to perform.”
Nikita Desai, VP – Strategy, Brand and Business Excellence, D’Décor Home Fabrics Pvt Ltd
Nikita Desai shared, “Over the past year, FabriCare has achieved tremendous success, helping our consumers create beautiful and high-performing living spaces. At FabriCare, we’re continuously innovating to stay ahead of the curve, ensuring our fabrics offer unmatched durability and versatility. This new campaign showcases the next level of how our products blend elegance with practicality, helping our consumers create beautiful, unbridled experiences at home, through a fun, energetic yet relatable take on everyday situations in our star couples’ lives”
Mayur Varma – Chief Creative Officer, 82.5 Communications
Mayur Varma added, “Sofas and curtains at home are susceptible to unexpected spills – coffee, sauce or curries. And in Ranbir and Alia’s home, the unexpectedness reaches dramatic levels. That’s where Easy Clean from FabriCare steps in and emerges spotlessly clean. Watch the high-performance fabrics in action in our high-voltage ad”
FabriCare – High-Performance Fabrics by D’Décor, a premium brand under D’Décor Home Fabrics Pvt Ltd., represents the pinnacle of high-performance furnishing fabrics. Launched to meet the evolving needs of modern homes, FabriCare offers a revolutionary line of fabrics that combine unparalleled aesthetic appeal with functional benefits. Each fabric in the collection is designed for easy maintenance, durability, and exceptional comfort. Embracing innovation in every thread, FabriCare’s range includes features such as stain resistance, water repellence, and fire safety, ensuring that beauty and functionality go hand in hand. Committed to enhancing consumer lifestyles, FabriCare continues to set new standards in the textile industry, making everyday luxury accessible to all.
For more information, visit https://fabricare.ddecor.com/
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Click the link below to view the Easy Clean ad from FabriCare by D’Décor:
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